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Business planning for financial advisors and advisory firms

Expert Guidance for Practice Planning.

Less Time. Lower Cost. Better Decisions.

Build valuations, succession strategies, continuity plans, professional agreements, client communications, and business planning resources in one consultative platform — helping advisory firms prepare with confidence while saving valuable time and reducing consulting costs.

Built around industry best practices and decades of succession planning, valuation, and practice transition knowledge — helping firms accomplish more before engaging attorneys, consultants, or transaction specialists.

Practice OverviewMeridian Wealth Advisors

RIA · Chicago, IL · AUM $248M

Planning Journey

TodayProfile built
PreparedIn progress
Transition-ReadyUpcoming

Practice Value

$8.4M

+14%

Continuity

85%

In Review

Succession

72%

In Progress

Next Priority

Complete the client notification plan in your continuity section.

01

Business Valuation

Understand what your practice is worth using industry-informed valuation methodologies, KPI analysis, and benchmarking.

02

Succession & Continuity Planning

Develop thoughtful transition strategies that help protect your clients, employees, and the long-term value of your business.

03

Agreements & Client Communications

Every planning conversation produces a tangible output — polished agreements, succession documents, and client communications that arrive ready for attorney review. Documents are the result of the process, not the starting point.

Why Sullivan Pearl?

Most advisors spend decades building an extraordinary business. Far fewer have a clear strategy for what comes next.

Sullivan Pearl helps advisors think through the decisions that shape the future of their firms — from increasing enterprise value to preparing for succession, continuity events, mergers, and retirement.

Our goal is simple: help advisors make better business decisions with greater confidence.

The Planning Journey

From today to transition-ready,
one connected path.

The platform is organized around the real decisions advisors face — at different stages, on different timelines, with different goals.

01

Know Your Practice

Build a reusable practice profile
Understand the drivers of enterprise value
Identify operational strengths and risks
02

Protect the Practice

Establish continuity priorities
Prepare for death, disability or unexpected absence
Clarify responsibilities and communication plans
03

Plan What Comes Next

Explore succession, partnership, merger and sale scenarios
Compare potential transition structures
Create a practical planning roadmap
04

Put the Plan into Action

Produce polished agreements and succession documents for professional review
Prepare client communications for every transition scenario
Organize practice information for attorneys, accountants, and counterparties

An intelligent planning partner — at a fraction of the cost of traditional consulting.

Sullivan Pearl connects information across your practice so each step informs the next. Your practice profile can support your valuation. Your valuation can shape succession scenarios. Your chosen strategy can inform agreements, client communications and implementation priorities.

Connected

Enter important practice information once and use it throughout the platform. No re-entering data across disconnected tools.

Guided

Work through complex decisions with context, explanations and practical considerations — not blank templates.

Actionable

Transform strategic planning into engagement-ready agreements, polished client communications, and implementation priorities you can act on immediately.

Ready to see how the platform works for your specific situation?

Decision Support

Built for the decisions advisors eventually face.

What is my practice realistically worth?
What happens if I cannot serve my clients tomorrow?
How should I introduce a continuity partner?
Could I sell part of my practice over time?
What might a merger or tranche sale look like?
How do I prepare clients for my retirement?
What should I organize before speaking with a buyer?
Which parts of my practice should I improve before a transition?

Not sure where to start? Begin with your practice profile.

The Platform

One practice. One connected planning environment.

Each module is designed around real advisory decisions — and each one builds on the last.

Dashboard

Practice Value

$8.4M

+14%

AUM

$248M

+12%

Revenue

$2.1M

+8%

Enterprise Value Trend (12 months)

Status

Enterprise Valuation
Complete
Continuity Plan
In Review
Succession Plan
Draft

Practice Insight

Practice value has grown 14% this year. Continuity plan is the highest-priority gap.

Meet Pearl

Meet Pearl.

The wisdom behind every planning decision.

Every successful practice eventually faces decisions that shape its future. Pearl is your intelligent planning companion — designed to help you understand not only what you're building, but why it matters.

Rather than simply generating documents, Pearl connects insights across your practice, explains best practices, identifies opportunities, and guides you toward stronger planning decisions. The emphasis is on expertise and judgment.

Explains every planning decision — and why it matters
Connects insights across your entire practice automatically
Identifies strengths, hidden risks, and overlooked opportunities
Benchmarks your practice against industry standards
Recommends your highest-value next step

Pearl

Your Practice Planning Companion

Practice Advisor
Monitoring Your Practice

Good morning, Michael.

I've reviewed Meridian Wealth Advisors and noticed three things worth your attention.

Enterprise Value

Your recurring revenue remains well above industry averages, strengthening enterprise value.

Continuity Risk

Your continuity plan is still incomplete. That introduces operational risk and may become a buyer concern during due diligence.

Valuation Update

Since your last valuation, your updated revenue assumptions suggest your estimated enterprise value has improved.

Recommended Next Step

Complete your continuity plan before updating your marketplace profile.

Pearl doesn't replace your judgment.

It helps you make better-informed decisions with the perspective of an experienced practice consultant — every step of the way.

SP

Designed to move planning forward.

Sullivan Pearl helps advisors organize information, explore alternatives and prepare working materials. Final legal, tax, compliance and transaction decisions should always be reviewed by the appropriate professionals. The platform is a planning tool — not a substitute for qualified legal, financial or regulatory counsel.

Straightforward Pricing

One plan. Full access.

✦ Founder Pricing
Professional
$29.99/month

Founder rate while your subscription remains active.

Founding Members keep their $29.99/month Founder rate for as long as their subscription remains active. If your subscription is canceled, Founder Pricing is forfeited and any future subscription will be billed at the then-current rate.

Unlimited Practice Valuations
Practice Profile & KPI Tracking
Continuity Planning
Succession Planning
Buy-Sell Agreement Builder
Managed Services Agreement Builder
Secure Document Vault & Version History
Client Communication Builder
Priority Support

Common Questions

What advisors typically ask.

Free Advisor Resource

Get the Advisor's Guide to Succession, Continuity & Maximizing Enterprise Value

A practical guide for financial advisors and firm owners who want to protect their business, prepare for succession, improve transferability, and build long-term enterprise value.

The difference between continuity and succession planning
The most common succession-planning mistakes
How buyers evaluate advisory practices
The factors that improve or reduce enterprise value
Internal, external, merger, and tranche-sale considerations
Steps to take years before a transition
Questions to discuss with legal, tax, lending, and transaction professionals

A practical, no-hype resource for advisors at any stage of the planning process.

Your information is used only to deliver this guide and Sullivan Pearl communications. It will not be sold or shared with third parties.

SP

You have spent years building the practice. Give yourself a clearer view of what comes next.

Begin with your practice profile and build from there.

No commitment required to get started.